Job Description

Position Summary: The Analyst, Audience Advancement will use your knowledge of media math and analytical skills to tell success stories of performance through the use of its cross-platform properties, advanced ad solutions, targeting and more. Looking for a curious thinker who strives to identify opportunities for Sales-wide use of campaign measurement learnings or findings. Working collaboratively across functions, you will produce planning optimization analyses and consult clients on how to enhance their media strategies.

Key Responsibilities:

• Develop a comprehensive understanding of a current or potential client's media strategy/campaign goals, drive the process from consultation to presentation of a media plan optimization analysis
• Work collaboratively with internal stakeholders to create marketing collateral, providing the necessary research to support and sell through cross-platform advertising opportunities
• Help to package media optimization case studies and measurement benchmarks for prospecting efforts
• Ideate and iterate on the workflow, process and go-to-market materials showcasing the power of measurement capabilities

Basic Qualifications:

• 2+ years of media experience
• Experience at a fast-paced web publisher, media agency or TV Network preferred
• Familiar with media measurement tools with a specific focus on reach & frequency and planning optimization: Nielsen Media Impact Planning, Nielsen ONE, VideoAmp, EDO, Samba TRF
• Knowledge of iSpot, TVision, and Comscore CCR offerings is a plus
• Highly Proficient in Microsoft Excel and PowerPoint
• Understanding of media planning and media math (reach, frequency, audience composition, coverage, etc.)
• Knowledge of the media landscape and preferably the digital media landscape
• Experience successfully communicating at all levels both verbally and in writing
• Demonstrated ability to establish and maintain relationships with internal stakeholders
• Proven team player with the ability to take on different assignments/projects in a timely manner
• Strong mathematical skills and an interest in finding stories in the data through in-depth analyses
• Excellent communication and writing skills, and attention to detail
• Ability to work independently and problem solve as well as effectively collaborate with various teams

Preferred Qualifications:

• Experience working in ad sales, media research (supply-side vendor)

Required Education:

• Bachelor's degree in a related field e.g. Marketing

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