Redesign GID Plumbing

Challenge 1: Outdated Website Design with Poor UX

The original GIDPlumbing.com site lacked visual appeal, had an inconsistent structure, and wasn’t mobile-friendly, leading to high bounce rates and limited engagement.

 Solution:
Our expert starts with sketching the redesign of GidPlumbing. We implemented a modern, responsive design with a clean layout, intuitive navigation, and a strong visual hierarchy. This improvement enhanced usability and encouraged visitors to explore our services and contact the company.

Challenge 2: Low Visibility in Search Engines

Despite offering a wide range of services in Birmingham and other cities, the old website had minimal SEO implementation, limiting its discoverability.

 Solution:
We conducted thorough keyword research and applied SEO best practices, including on-page optimisation, internal linking, keyword mapping for each service page, and metadata improvements. We also submitted a new sitemap to Google Search Console for faster indexing.

Challenge 3: Ineffective Communication of Multiple Services

With a diverse service list—ranging from gas inspections to media walls—GID Services needed a structure that would highlight each offering clearly without overwhelming users.

 Solution:
We created dedicated, optimised service pages for each offering (e.g., underfloor heating installation, external wall insulation, bathroom renovations) and grouped them under intuitive categories. Clear CTAs were placed on every page to boost conversions.

Challenge 4: Weak Local SEO for Birmingham & UK Cities

The company serves multiple areas in the UK, but lacks geographic keyword targeting and local ranking signals.

 Solution:
We created location-specific content and optimised it for keywords such as “plumbing services in Birmingham,” “gas safety check near me,” and “renovation contractors UK.” Integration with Google Business Profile further improved local map rankings.

 Result:

A fast-loading, SEO-driven website that now ranks for competitive local search terms, presents the company professionally, and supports lead generation from both desktop and mobile users.