GID Services LTD, a Birmingham-based property improvement and plumbing company, partnered with us to modernise their online presence and improve digital visibility. Their goal was to have a professional website redesign that not only showcased their extensive list of services but also performed well in search engines to generate leads across Birmingham and other cities in the UK.
We delivered a full website redesign for GIDPlumbing.com, focusing on clean navigation, modern design aesthetics, responsive layout, and a user-friendly structure optimised for mobile and desktop. In addition to the redesign, we implemented SEO analytics and on-page optimisation to boost organic visibility and support their long-term growth.
The website now highlights their broad range of residential and commercial services, including:
Gas Safety & Inspection Certificates
Bathroom Installations and Full Renovations
Interior & Exterior Painting Services
Underfloor Heating Installations
Custom Media Wall Construction
Power Flush Service
Glass Staircase Balustrades
External Wall Insulation
Roof Tiles Cleaning & Waterproofing
By incorporating strategic keyword placement, metadata optimisation, fast page loading, and enhanced UX/UI design, we ensured the new website not only attracts but also converts visitors.
Outcome: A fully redesigned, SEO-optimised website that positions GID Services LTD as a trusted multi-service provider in Birmingham and beyond, capable of turning online visits into real, local business leads.
The original GIDPlumbing.com site lacked visual appeal, had an inconsistent structure, and wasn’t mobile-friendly, leading to high bounce rates and limited engagement.
Solution:
Our expert starts with sketching the redesign of GidPlumbing. We implemented a modern, responsive design with a clean layout, intuitive navigation, and a strong visual hierarchy. This improvement enhanced usability and encouraged visitors to explore our services and contact the company.
Despite offering a wide range of services in Birmingham and other cities, the old website had minimal SEO implementation, limiting its discoverability.
Solution:
We conducted thorough keyword research and applied SEO best practices, including on-page optimisation, internal linking, keyword mapping for each service page, and metadata improvements. We also submitted a new sitemap to Google Search Console for faster indexing.
With a diverse service list—ranging from gas inspections to media walls—GID Services needed a structure that would highlight each offering clearly without overwhelming users.
Solution:
We created dedicated, optimised service pages for each offering (e.g., underfloor heating installation, external wall insulation, bathroom renovations) and grouped them under intuitive categories. Clear CTAs were placed on every page to boost conversions.
The company serves multiple areas in the UK, but lacks geographic keyword targeting and local ranking signals.
Solution:
We created location-specific content and optimised it for keywords such as “plumbing services in Birmingham,” “gas safety check near me,” and “renovation contractors UK.” Integration with Google Business Profile further improved local map rankings.
A fast-loading, SEO-driven website that now ranks for competitive local search terms, presents the company professionally, and supports lead generation from both desktop and mobile users.
The Redesign GIDPlumbing project focused on transforming the company’s outdated website into a high-performing, modern platform that accurately reflects the full scope of GID Services LTD’s offerings. From visual structure to SEO optimisation, we ensured the site communicates professionalism, reliability, and local trust.
To support GID Services LTD’s goal of attracting more clients across Birmingham and the UK, we crafted a high-converting, SEO-ready website focused on both design and performance.
The solution included:
Complete Website Redesign: A modern, clean interface built with responsive elements to ensure accessibility across all devices. The new layout clearly and professionally highlights each of the company’s services, making it easy for users to find what they need.
SEO Strategy & Analytics: We implemented on-page SEO optimisations, including meta tags, header structure, keyword-rich content, image optimisation, and schema markup. Combined with Google Search Console integration and keyword tracking tools, the site is now performance-monitored and continuously optimised for improvement.
Local SEO Enhancements: To attract local leads in Birmingham, Manchester, and other UK cities, we targeted geo-specific keywords, optimised Google My Business data, and created location-based service pages for higher visibility in local search results.
Speed & Security Optimisation: Compressed assets, implemented lazy loading, and added HTTPS with SSL certificates to improve load times and increase user trust.
✅ Result: A strong online foundation for long-term growth, lead generation, and improved brand authority in the competitive UK home improvement and plumbing market.
We specialise in logo design, brand identity, web development, ecommerce branding, digital design, and creative consulting tailored for startups and small businesses across the UK.
Most logo projects are delivered within 24–48 business hours. For more complex branding packages, timelines may vary — but you’ll always get a clear roadmap during your free consultation.
Absolutely. We pride ourselves on helping small and medium-sized businesses establish strong, professional brand identities that look and feel premium—regardless of budget.
Yes, we offer logo redesign services where we enhance outdated or underperforming logos, giving your brand a modern and professional look that aligns with current standards and trends.
GIDplumbing.com
Re-design website
GID SERVICES LTD
12 April 2025
30 Days
Our team will answer all your questions. we ensure a quick response.
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